According to a Nielsen survey, smartphones such as the iPhone, Android, Blackberry and Windows Mobile currently make up 25% of the active mobile phone population and are on pace to outgrow standard cell phones by 2015. These devices feature internet access, text messaging, email, social networking and access to over 300,000 mobile applications.
How does a company leverage this growing technology to increase visibility, sales and customer satisfaction? And how do you create synergy with the branding equity you have in other channels?
Vance Wright Adams combines mobile platform expertise with four decades of multi-channel branding and design. Your first step in mobile development should be our Mobile Opportunity Analysis. VWA will analyze your organization's current mobile presence to create a long-term strategy to fully leverage these emerging technologies. This roadmap will outline recommended uses of mobile-optimized websites, social networking engagement, opportunities to create useful custom mobile applications, and ways to leverage existing mobile applications for the benefit of your organization and customers.