A QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code) that has become popular due to its fast readability and large storage capacity.
QR codes commonly appear in magazines, on signs, buses, business cards, or on almost any object about which users might need information. Users with a camera phone equipped with the correct reader application can scan the image of the QR code to display text, create a text message, dial a telephone number, or open a web page in the device's web browser.
The power of a QRC campaign is in its ability to instantly convert a person who is leisurely reading printed media into an actively engaged user of mobile digital media. VWA creates customized landing pages that prompt these eager visitors to complete desired tasks. Such tasks may include joining a mailing list, a "Like" on Facebook, or following a Twitter feed. If the print ad promotes a specific product, users may be directed to a mobile landing page that allows them to order the product.
Both print design and web development firm, Vance Wright Adams has the personnel required to create an effective QRC campaign for your organization. Our print team will work in conjunction with you to create an advertisement that targets your desired demographic while our web team develops a mobile landing page that performs the tasks needed to convert visitors into leads and sales.