This is a question we get a lot at VWA and unfortunately, there is no simple solution. However, through the long-term application of basic search engine strategies, your site's search rankings can improve. This set of strategies is known as Search Engine Marketing, and is typically broken down into two categories, Search Term Marketing and Search Engine Optimization. Vance Wright Adams can help you achieve success in both areas.
Search engine optimization (SEO) is the process of improving the visibility of a website in search engines via organic (e.g. not paid) search results. SEO considers how search engines work, the content structure of the website, who the target audience is and the actual search terms used.
The SEO experts at Vance Wright Adams can help improve your website's search engine ranks. Contact us today to get started.
Search term marketing (STM) promotes websites by increasing their visibility in search engine result pages through the use of paid inclusion. Also known as sponsored listings, paid inclusion products allow website owners to target specific search terms and display their link or ad on the search results pages. These services are provided by most search engine companies, the most notable being Google.
With a thorough target audience and keyword analysis coupled with campaign metrics monitoring, Vance Wright Adams can help you manage a successful STM campaign. Contact us today to get started.